Taylor Swift’s Trademark Strategy Against Generative AI and the Future of Likeness Protection
So we all read the headlines, right? Taylor Swift’s latest trademark strategy is smart not because trademark law is a magic shield, but because…
Fashion Fur and Fur Laws Across The Globe
INTRODUCTION Fur can be often recalled as the insignia of wealth, when it comes to fashion and decadence Fur has had an outlandish history,…
Why Indian Designers Are Not Able To Make Place Among Global Top?
INTRODUCTION India is famously known for its diverse culture and vibrant hues that are spread in the culture we follow which includes the clothes…
That Whiff of Perfume: Smell Trademark
There is ever-increasing competition in the business and corporation world to be as distinct as possible. They try every conventional and non-conventional way so…
Influence of Fashion on Politics and Culture
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the…
Evolution of Luxury Fashion
The digitalisation and the change in consumer needs have evolved over the decades. The birth of luxury fashion has introduced the arrival of exclusive…
Hermès Wins Trademark Lawsuit Against MetaBirkin NFT Creator, Setting Precedent for NFTs in Fashion Industry
On Wednesday, a jury in New York ruled in favor of Hermès in its trademark lawsuit against Mason Rothschild, the creator of MetaBirkin NFT.…
Need for Influencer Agreement
In the recent few years, the reliance upon social media applications such as Instagram, TikTok and Snapchat has gotten undeniably high. While making reels…
The Influence of Fashion Influencers on their followers
Fashion Influencer Ecosystem[1] The style influencer environment is made basically of 3 parties: The style manufacturers, the influencers and a platform connecting the two.…
Responsibility of Influencers in New Era
Influencers are the modern-day movie stars. They are the slightly more relatable lot of minor celebrities that have made their space in the public…
The Hidden Costs Of Fast Fashion
The Hidden Costs Of Fast Fashion -Pooja INTRODUCTION The overconsumption, frightfully low pay, harsh work situations, and notion that clothing should be tossed out…
Fashion in Afghanistan: Rise And Fall
A nation’s fashion can frequently be seen as a reflection of its modernity as well as the very heart of its past and present.…
Legal Implications Of Collaborations & Partnerships In The Fashion Industry
INTRODUCTION Fashion collaborations generally involve two or more parties working on a fashion project. These collaborations can take many forms such as a designer…
The Future Of Advertising In The Fashion Industry
“If your business is not on the internet, then your business will be out of business” – Bill Gates Above quote effectively justifies the…
Rise of Virtual Fashion and Legal Concerns
Technology is one of those things that never stops evolving in the current era. We have seen how it did wonders in many enterprises,…
Can Fashion Be “Nature-Positive”?
While fashion relies on biodiversity, it is also responsible for accelerating biodiversity loss. Fashion ‘takes’ from nature, using it as a bank of resources…
Protection Of Fashion Designs Under Berne Convention And Trips Agreement
This paper is titled ‘Protection of Fashion Designs under Berne Convention and TRIPs Agreement’. This paper strives to elucidate the relationship between fashion designs…