INTRODUCTION Period dramas like Bridgerton have made historical fashion look glamorous and appealing. Imagine stepping into a grand ballroom and several ladies in jaw-dropping
Introduction Since the late 1980s, when international consensus began developing into intellectual property, trade secret mechanisms have also become very important for protection in
INTRODUCTION In the current saturated digital world, brands have a hard time catching the attention of consumers. With innumerable product options available and skepticism
Introduction Over the recent few years, customisations and personalisations have become a dominant trend. This can be backed by a multitude of reasons —
The fashion industry, dating back to the Industrial Revolution, has witnessed key developments, both in production and consumption capacities. Mass production and excess labour
The Prismatic Prologue The awakenings of the alchemists, the maddening mystique of crows, the bewildering illusions of smoke, the transcendence of technology, the mirage
Fashion has always been an indicator of status. The human brain experiences a phenomenon known as perception bias, where we subconsciously create shortcuts in
Whether it’s Gucci, Adidas or H&M, brands are no strangers to collaborations with each other and individual celebrities. In recent memory, there have been
Competition policies are essential in fighting monopolistic practices, ensuring that industries are competitive, and guaranteeing consumer welfare in the fashion industry. The biggest luxury