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festive scents

The Luxury of Smell: Can Festive Scents Become the Next Fashion Trademark?

December 16, 2025

a close up of a computer screen with the words mid - journey on it

a close up of a computer screen with the words mid - journey on it

AI-Generated Images and Intellectual Property Rights: New Challenges for Fashion Houses

Fashion Law

December 14, 2025

byFashion Law Journal

smell mark

The Scent of a Trademark: India’s First Smell Mark and the Future of Sensory Branding in Fashion

December 11, 2025

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festive scents

The Luxury of Smell: Can Festive Scents Become the Next Fashion Trademark?

December 16, 2025

a close up of a computer screen with the words mid - journey on it

a close up of a computer screen with the words mid - journey on it

AI-Generated Images and Intellectual Property Rights: New Challenges for Fashion Houses

Fashion Law

December 14, 2025

byFashion Law Journal

smell mark

The Scent of a Trademark: India’s First Smell Mark and the Future of Sensory Branding in Fashion

December 11, 2025

Levi's, music, Levi's, Beyoncé, country, fashion

Levi's, music, Levi's, Beyoncé, country, fashion

How Levi’s Became a Timeless Icon in Music & Beyoncé’s Country Universe

Levi’s Classic blue jeans But it’s so much more than just denim. It’s a symbol woven into the…

July 18, 2025

byMichelle Syiemlieh

Fashion Trend or Cry for Attention?

Fashion

August 1, 2024

byApoorva Mehta

Why Can’t We Let Go of Clothes? Fashion Hoarder’s Psychology

Fashion

July 25, 2024

byApoorva Mehta

Diverse friends having fun outdoor during summer vacations - Diversity and multiethnic community

Diverse friends having fun outdoor during summer vacations - Diversity and multiethnic community

Dopamine Dressing a Trend or Lifestyle?

July 10, 2024

byApoorva Mehta

The Rise and Impact of Dupe Culture in Fashion

Fashion

July 5, 2024

byFashion Law Journal

Asian woman business owner works with a box at home, prepare parcel delivery SME supply chain.

Asian woman business owner works with a box at home, prepare parcel delivery SME supply chain.

Airing the Dirty Laundry behind Fashion Companies’ Supply Chains

July 1, 2024

byFashion Law Journal

Adaptive Fashion: Designing for Accessibility and Inclusivity

June 28, 2024

byFashion Law Journal

“Pop-Up” the Relationship: The Future of Fashion is in Experiential Retail

Fashion

June 27, 2024

byFashion Law Journal

Fashion Psychology in Bollywood: A Deep Dive into Raazi

June 26, 2024

byApoorva Mehta

Fashion Show, Catwalk Runway Show Event Backstage Photo.

Fashion Show, Catwalk Runway Show Event Backstage Photo.

Five Historical Fashion Icons and Their Legacies

Fashion

May 13, 2024

byFashion Law Journal

Three multiracial young females in bikinis eating an ice cream walking near the sea.

Three multiracial young females in bikinis eating an ice cream walking near the sea.

What’s The Story Behind The Invention Of The Bikini?

May 11, 2024

byFashion Law Journal

Luxury Brand Study : CHANEL

Fashion

May 8, 2024

byFashion Law Journal

Must Have Oxidised Jewellery this Season

April 4, 2024

byFashion Law Journal

Define your Street Style: Streetwear Chic Look

April 3, 2024

byFashion Law Journal

silk sarees, sarees, classic sarees, banarasi saree

silk sarees, sarees, classic sarees, banarasi saree

Embracing Elegance: The Timeless Allure of Silk Sarees

Fashion

March 26, 2024

byApoorva Mehta

Second hand clothes, used wardrobe. Circular fashion, fast fashion, eco-friendly sustainable shopping

Second hand clothes, used wardrobe. Circular fashion, fast fashion, eco-friendly sustainable shopping

The Revolution of Artificial Intelligence and Fast Fashion (Shein)

February 8, 2024

byCindy K. Sotomayor Mallqui

The Evolution and Cultural Significance of Haute Couture:

January 19, 2024

byFashion Law Journal