What Constitutes a Fast Fashion Brand?
No statute defines fast fashion for the whole industry, so the answer depends on who asks. A fashion historian describes a business model, and…
Zudio: Who Owns It, Which Country It Is From, Why It Is Cheap
Brand history: Trent Limited is a subsidiary of Tata Group which founded Zudio in 2016. The initiative came from the brand “Westside” which was…
Fashion and Cultural Appropriation : Legal and Ethical Considerations
Cultural Appropriation in Fashion: A Historical Perspective Cultural appropriation, especially in the context of Fashion, is the act of taking elements from another culture,…
Why Patek Philippe is the Perfect Match for Your Style
A luxury watch not only tells the time but also instills confidence in the person wearing it. The high demand for luxury watches is…
The Power of Basics: How to Style Simple Pieces
While you might get your head turned by must-have pieces that come and go quicker than trains on the London Underground, it’s fair to…
Timeless Fashion: The Enduring Legacy of Military Uniforms on Fashion
Introduction Throughout history, the military uniform has served as a powerful and defining symbol in various countries, representing different eras, and evoking a wide…
Unveiling the World of Givenchy: A Brand Case Study
Givenchy brand case study: founded in Paris in 1952 by Hubert de Givenchy, owned by LVMH since 1988, from Audrey Hepburn to Sarah Burton.…
Fashion Taboos: What Not to Wear in Different Cultures
A year ago, Australian travel influencer Jacki Hodge posted a TikTok warning people to “dress appropriately” in Rome. She shared her experience on being…
How Perfume Became a Status Symbol In Fashion
The evolution of perfume has seen it move from purely serving to make one smell nice and instead take on a costly and sophisticated…
How Ancient Egyptian Fashion Influenced Modern Design
Egyptian fashion modern design continues to inspire today's runways. Explore how ancient Egypt's linen, pleating, silhouettes, and Cleopatra's style shape contemporary fashion.…
Chanderi Sarees: A Tale of History and Elegance
The charm of Chanderi fabric- especially Chanderi sarees is celebrated widely amongst the connoisseurs of fine handloom products. Chanderi fabric, originating from the small…
Fashion Trend or Cry for Attention?
Our fashion industry is ever evolving, with new trends coming in every 6 months some designers have been pushing the boundaries of creativity and…
Why Can’t We Let Go of Clothes? Fashion Hoarder’s Psychology
In this world of continuously evolving fashion, trends keep coming and keep going but our love for clothes is never ending. There are some…
Dopamine Dressing a Trend or Lifestyle?
With a variety of new trends in Fashion, we have a new one: Dopamine Dressing. What is Dopamine aka feel good dressing? Well to…
The Rise and Impact of Dupe Culture in Fashion
Introduction In the ever-evolving landscape of fashion, trends not only dictate the latest most happening styles but also consumer behavior. Among the myriad of…
Airing the Dirty Laundry behind Fashion Companies’ Supply Chains
Fashion, design, and production is often perceived as an attractive and glamorous industry, filled with the best creative minds. Consumers only see the bright…
Adaptive Fashion: Designing for Accessibility and Inclusivity
Fashion is understood as a form of self-expression and a display of individuality that allows a person to feel comfortable and confident in their…