Virtual Trade Dress and its Legal Implications
INTRODUCTION Trademarks are the logo, shape or a phrase which distinguishes one thing or product from one other. Trademark allows the owner to use…
7 Mistakes to avoid before starting your own Fashion Brand
Are you planning to launch your Fashion Brand? Starting your own company can be extremely exciting yet daunting but it comes with its own…
Are Indie Brands and Fast Fashion Brands Duking It Out?
It’s human nature to want one simple solution to one problem. The law of diminishing Marginal Utility explains why do we get tired of…
Fashion trends of 2022
2022 is wrapped up, and undoubtedly, it’s been quite a year for fashion with styles ranging from digital trends to the new era of…
Ethics and Fashion Industry: The Need of a New Legal Approach
Sustainability: One of the Facets of Ethics As many other industries, the fashion industry faces ethical issues in a continuous manner: issues related to…
Cultural Appropriation and IP Infringement, in The Fashion World
While you’re walking down any local commercial street in India filled with fashion articles be it apparel or accessories, you could find luxury clothing…
Sustainable Fashion And Intellectual Property Rights
In addition to being one of the largest and most important industries in the world, the fashion industry is also considered one of the…
Drake and 21 Savage’s recent settlement with Condé Nast over fake Vogue cover: An insight into Trademark infringement and False Advertising
Rap lovers like me woke up to some incredible news a few months ago when the two biggest names in the rap industry, Drake…
Fashion Fur and Fur Laws Across The Globe
INTRODUCTION Fur can be often recalled as the insignia of wealth, when it comes to fashion and decadence Fur has had an outlandish history,…
All you need to know about Brand Planning
The process of developing a strategic roadmap that outlines a brand’s positioning and perception in the marketplace is known as brand planning. It entails…