Levi v Abercrombie: How a Back Pocket Design Set a Precedent in Trademark Law
Since 1873, Levi’s has held on to their iconic back pocket design, also known as the ‘Arcuate’ design. It is a design pattern with…
Trademark Epiphany in Tiffany v Costco
Case Background The case involves diamond engagement rings sold at Costco using the trademarked term TIFFANY. In November 2012, a customer alerted Tiffany to…
Star Athletica LLC v. Varsity Brands Inc.
In Star Athletica v. Varsity Brands (2017), the US Supreme Court gave a long-awaited answer to a difficult question: what test decides whether a…
Fendi Adele S. r. l. v. Ashley Reed Trading, Inc. (2010)
Introduction The case of Fendi Adele S. r. l. v. Ashley Reed Trading, Inc. (2010) illustrates how relevant is the issue of trademark protection…
Case Summary: H-D USA LLC et al v. Urban Outfitters Inc (2014)
Case Overview: In 2014, Harley Davidson filed a lawsuit against Urban Outfitters in the state of Wisconsin, USA, for a trademark violation. Harley Davidson…
Puma vs Forever 21 (2017) Case Analysis
Facts Since December 2014, the well-known musician Rihanna has been the Puma apparel and footwear brand’s women’s creative director. In this role, Rihanna has…
The Rolex Trademark Case (Rolex Watch USA, Inc. v. Beckertime, LLC)
In a world where creativity converges with commerce, trademarks act as guardian of brand identity. Brands stand for not just garments and accessories but…
Understanding Intermediary Liability via Christian Louboutin SAS v. Nakul Bajaj & Ors
E-commerce has no precise definition, but it is essentially any form of business conducted electronically. Numerous luxury and fashion firms have their own websites…
10 Landmark Cases In The Fashion Industry
Star Athletica, LLC vs. Varsity Brands, Inc. Issue: Are the graphics copyrightable if printed on a commodity or not? It is a U.S. court…
A Victory for Brands: Hermes Wins U.S. Trademark Trial over “MetaBirkins” NFT
A Manhattan federal jury on Wednesday concluded that artist Mason Rothschild’s non-fungible token (NFT) versions of the famous Hermès’ Birkin bags violated the French…
Stella x Sex Education: Breast Cancer Awareness 2021
One of the leading female designers in the business, Stella McCartney, has established a global brand with her British approach of tailoring with a…
Is Tiffany Blue Trademarked? The Story Behind the Iconic Color
Is Tiffany Blue trademarked? Yes, since 1998. Learn the law of color trademarks, Pantone 1837, and how Tiffany enforces its iconic robin's egg blue.…
The Taliban Effect: Evolution and Devolution of Fashion in Afghanistan
“In difficult times, fashion is always outrageous.” —Elsa Schiaparelli Fashion is a tool that has been used time and again to portray power, style,…
Fashion and Retail related Bankruptcies
Retail “Bankruptcy filing under Chapter 11 of United States Bankruptcy Code”[1] of different Fashion and Retail company first happened later in the mid-year 2016,…
Christian Louboutin and The Single Colour Trademark Battle
The gorgeous red soles shoes made by the fashion designer Christian Louboutin which grace runaways have been the subject of numerous court proceedings and…
Zara’s Global Success Story: The Secret of the Leading Fashion Merchandise
Zara is one of the world’s most successful fashion retail brands – if not the most successful one. With its dramatic introduction of the…