The Fashion Brand Is Not the Business: Who Really Owns the Value Behind Luxury?
What exactly are you buying when you pay a billion dollars for a fashion brand? The trademark? The archives? The stores? The customer base?…
The Lanham Act Explained for Fashion Brands
The Lanham Act is the federal statute that lets fashion brands sue over trademark infringement, trade dress copying and false advertising claims. Here is…
When Do Models Retire? Career Length, Earnings and What Comes Next
Most modelling careers are over by the late twenties, and almost none end with a retirement. How long the work lasts, what it pays,…
Miu Miu’s Marketing Strategy: How It Became Gen Z’s Luxury Brand
Miu Miu grew retail sales 35 per cent in 2025 while Prada fell 1 per cent. The brand identity, target audience and marketing strategy…
The Fashion Capitals of the World, Ranked: Paris, Milan, New York, London and Tokyo
Paris is the fashion capital of the world, followed by Milan, New York, London and Tokyo. What each city is actually good at, and…
John Galliano: Horizons, Decoded: What the Met Gala’s 2027 Theme Actually Means
The Met's 2027 show covers four fashion houses and a criminal conviction. What John Galliano: Horizons actually contains, and the legal story behind it.…
China Just Retaliated Against the US Forced Labor Crackdown, and Fashion Brands Are Stuck in the Middle
Here’s the thing about trade wars. They don’t stay in the boardroom. They land directly on the people whose job it is to make…
Animal Prints: Yay or Nay?
From leopard prints to black-and-white zebra stripes. From Bambi’s adorable spots to your favourite farm animal, the cow print. Every line of animalistic patterns…
School Dress Codes and Student Freedom of Expression: What the Law Actually Says
Do school dress codes violate free expression? What US and European courts have actually held about uniforms, slogans, hair and religious dress.…
Baccarat Rouge 540: The Notes, the Price and the Dupes People Search For
What Baccarat Rouge 540 smells like, why it costs what it does, and why the dupes are perfectly legal. Saffron, jasmine and a very…