Gucci Goes AI: Has the Luxury Brand Sold Its Soul to the Algorithm?
Gucci has sparked a heated debate in the fashion world, with the luxury giant’s latest marketing push using openly AI-generated images ahead of a…
The Death of Trends: Has Individual Style Finally Triumphed?
Have you noticed a shift in the air? Perhaps you’ve felt it when browsing online shops, or simply walking down the street. The grip…
Fashion’s Desert Graveyard: Atacama Waste and Chile’s EPR
Why tens of thousands of tons of clothing end up in Chile's Atacama Desert each year, and how Chilean and EU EPR laws are…
Counterfeiting, Look-Alikes And Dupes: Re-Examining Trademark Confusion In The Fashion Industry
Introduction Fashion today is no longer a mere expression of personal taste; it is a powerful vehicle of identity, aspiration, and economic value. What…
Call Me by Your Reference: On Aesthetic Amnesia, Unnamed Muses And The Cost Of Curation In 2026
Curation Is Not Neutral Anymore Fashion likes to pretend that curation is instinct. A feeling. A collage. Something ineffable and therefore untouchable. In 2026,…
Why Goth Clothing Continues to Influence Modern Fashion
Goth clothing has a particular way of resurfacing in fashion conversations without ever truly disappearing. While many styles cycle in and out of relevance,…
The Legal Status of Influencers: Independent Creators or Commercial Entities?
A. Introduction Over the past few years, the influence of culture in India has grown exponentially due to the rising number of smartphone users,…
The Law Behind the Label: Enforcing Truth in Eco-Claims in Fashion Marketing
Abstract Statement of Problem: The transition of the fashion industry to sustainability has led to an increase in environmental claims on marketing materials, product…
Do You Want the Right Outfit? Personal Data, AI, and Privacy in the Digital Fashion Industry
Introduction In recent years, the fashion industry has undergone a radical transformation. Today, through online platforms, mobile applications, and advanced artificial intelligence, brands offer…
Tommy Hilfiger x Liverpool FC: Football’s Sharpest Style Moment Yet
Football has always been more than just a game. It transcends the four sides of a football pitch and seeps into people’s lives. It…