Sustainable fashion marketing: Green Claims or Greenwashing?
Sustainability is no longer tucked away on a brand’s corporate responsibility page. It now appears on clothing tags and product pages, shaping not only…
DPPs: Digital Product Passports and What They Mean for Fashion
Digital Product Passports, or DPPs, are digital records that will soon be attached to nearly every garment sold in the EU, holding data on…
Word Mark vs. Logo Mark: Why Fashion Brands Trademark the Name and the Design Separately
A fashion brand filing a single trademark application for its name and logo together usually protects less than it thinks. Nike, Adidas and McDonald’s…
When Brand Parody Becomes Trademark Infringement
Parody, trademark law and fashion may sound like unlikely companions, but they often share the same scarf, usually knotted around an IP lawyer’s neck.…
How Small Designers Protect Their Work Without Big Budgets
A small designer without a legal budget still has more real protection available than most people assume, and almost none of it requires a…
CFDA CEO Steven Kolb Takes Leave After Confrontation With PETA Protesters at NYFW
New York Fashion Week took an unexpected turn on September 13 when a protest over the use of wool at a COS runway show…
Ralph Lauren Faces Backlash Over Uncredited Zardozi-Style Embroidery at New York Fashion Week
Ralph Lauren’s Spring 2027 collection, shown in New York on September 9 ahead of New York Fashion Week, drew online criticism this week over…
Louboutin Red Sole Case: What It Really Settled About Color Trademarks
Christian Louboutin has lacquered his soles red since 1992, and the company registered that specific shade, Pantone 18-1663 TPX, as a US trademark in…
The History of Jewellery: Baroque Period, Rococo Era, Georgian Era, Jewellery, Victorian Jewellery and Contemporary Movements (Part 2)
Jewellery had set the stage way earlier than we could have imagined. We often see paintings of people in power, and photographs of the…
Fashion Week Marketing: How Brands Turn Shows into Sales
Unlike usual marketing campaigns, fashion week is a different kind of beast for brands to tackle. The increased exposure brought on by the event…