Balenciaga Files US Trademark for Energy Drinks, Protein Bars and Supplements
Balenciaga has filed in the US for energy drinks, protein bars and supplements. The USPTO has already written a first Office action.…
Victorian Fashion: Corsets, Crinolines and the Laws Behind Them
Victorian fashion explained: corsets, crinolines and bustles, the arsenic and fire dangers, and the laws on poison, factory hours and women's property.…
Gucci Logo: The Double G Trademark Story and Its Biggest Fights
Where the Gucci Double G came from, which logos Gucci has registered, and what courts in New York, Milan, Paris, Nanjing and the EU…
Amazon Brand Registry for Fashion Brands: Requirements and How Takedowns Work
What Amazon Brand Registry requires in 2026, which trademark offices and pending statuses it accepts, and how takedowns and Project Zero work.…
What Is Intellectual Property? A Fashion Brand’s Plain-English Guide
What is intellectual property? The types of IP a fashion brand owns, how to get each right, how long it lasts and what it…
Adidas vs Yeezy: How the Partnership Ended and Who Owns the Designs
How adidas ended its Yeezy deal with Ye, sold off the stock, settled in 2024 and won a shareholder appeal, and who now owns…
Chanel Bag Prices 2026: Every Increase and Why Luxury Price Hikes Are Legal
The medium Classic Flap is $11,700 in 2026, double its 2019 price. Every verified Chanel price increase and why luxury price hikes are lawful.…
Is SHEIN Legit? Every Major Lawsuit, Ban and Safety Test in 2026
Is Shein legit? It is a real, now listed retailer. The questions are legal: copying suits, EU probes, French fines, chemical tests and forced…
Birkin Bag Price in 2026: Why Hermès Can Charge It and the Antitrust Fight Over Access
Birkin bag price in 2026, from $13,500 retail to $30,000 resale, why Hermès can charge it, and the antitrust appeal over who gets to…
How to Run a USPTO Trademark Search Before You Name Your Brand
A step-by-step trademark search guide for fashion founders: the new USPTO system, design codes, key classes, EU and UK checks and 2026 filing fees.…