What Is the First Sale Doctrine, and Why It Protects Resellers
Every vintage seller, consignment shop and resale platform runs on one legal principle whether they realize it or not: once a brand sells a…
Merch Bootlegging: Why Band and Festival T-Shirts Are a Trademark Minefield
Every major tour draws the same parking lot economy: a handful of vendors selling t-shirts that look close enough to the official merch table…
King Louis XIV: The Sun King or the Fashion King?
QUESTION! Who was the Sun King? It was King Louis XIV of the House of Bourbon of France, son of King Louis XIII and…
Milan Opens Tuesday, and Everybody Knows Who Should Be Nervous
A field guide to the week, for those of us who read a schedule the way other people read a seating plan There are…
What New York Fashion Week 2026 Looked Like Beyond the Runway
New York Fashion Week is obviously about the collections, but the clothes outside the shows often tell us just as much about where fashion…
Textile EPR in the EU: What the Revised Waste Framework Directive Means for Fashion Brands
Every EU country must have a textile extended producer responsibility (EPR) scheme running by 17 April 2028. Once it does, any brand that sells…
AI Models in Fashion Ads: The Disclosure and Consent Rules Brands Face in 2026
AI-generated models in fashion ads are now regulated in three places at once. Since 9 June 2026, New York has required advertisers to “conspicuously…
France’s Anti-Fast Fashion Law Explained: Penalties, the Ad Ban and What It Means for Shein
France’s anti-fast fashion law is now law. It was promulgated on 8 July 2026 as Loi n° 2026-602 and published in the Journal officiel…
The EU Greenwashing Ban Starts 27 September 2026: What Fashion Brands Must Stop Saying
From 27 September 2026, a fashion brand selling to shoppers in the EU can no longer describe a product as “eco-friendly”, “green” or “climate…
Fashion Law in India: A Beginner’s Guide
India has no single statute called “fashion law,” and no law school degree by that name either. What exists instead is a cluster of…