Counterfeit Season: Why Fake Luxury Peaks Every December
December is retail’s Super Bowl, and for counterfeiters, it is prime time. Between Black Friday frenzies, Cyber Week traffic and the holiday gift rush,…
Fashion Marketplaces and Their Responsibility for Discount Accuracy
Discounts drive fashion ecommerce. From festive sales to flash deals, marketplaces rely heavily on price cuts to attract traffic, boost conversions, and compete aggressively.…
Things Are Heating Up at Sol de Janeiro: When Dupes Test the Limits of Brand Protection
The award-winning scent. One of the most powerful beauty brands of the moment. Sephora’s biggest-ever body care seller. Let me introduce: Sol de Janeiro.…
Xinjiang Cotton, De Minimis Shipments, and the UFLPA Entity List: Why Shein Still Isn’t There
I. Introduction The Uyghur Forced Labor Prevention Act, 2021 Entity List, which is kept up to date by the Forced Labor Enforcement Task Force…
The Luxury of Smell: Can Festive Scents Become the Next Fashion Trademark?
How Holiday Fragrances, Store Aromas, and Signature Notes Are Shaping the Future of Fashion Brand Protection Every December, fashion houses around the world curate…
AI-Generated Images and Intellectual Property Rights: New Challenges for Fashion Houses
The use of artificial intelligence by fashion houses is redefining the boundaries between creativity, technology, and law. AI-generated images are increasingly integrated into luxury…
The Scent of a Trademark: India’s First Smell Mark and the Future of Sensory Branding in Fashion
India has quietly walked into a new era of trademark law. The acceptance of Sumitomo Rubber Industries’ “rose scented tyre” as a registrable trademark…
What a Devil Wears Now: Fashion Law, Power, and Ethics in a Sequel Era
Released in 2006, The Devil Wears Prada depicted the fashion industry as a glamorous yet unforgiving environment defined by strict, image-focused authority. Nearly twenty…
Hermès v. Maison R&C: Stitching a Precedent for Sustainable Fashion
In the endeavor to promote sustainability in the fashion industry, upcycling has risen as a trend. It is indubitable that we live in an…
The Similarities are… Stripe-ing? Thom Browne Inc v Adidas AG
A dispute spanning over a decade, on Thom Browne Inc.’s four-bar and Adidas AG’s three-stripe motif, has gone global and culminated in a collection…