Dupes vs Counterfeits: The Legal Line Explained
Dupes vs counterfeits differ by one critical legal factor: trademark use. Learn where fashion law draws the line and why it matters for brands…
Fashion Era Names: What Each Period Is Called
Learn what each fashion era is called, from the Regency period to Y2K and beyond. A complete glossary of historical and modern style periods.…
What Does a Fashion Historian Do? Career Guide
Discover what a fashion historian does, from curating museum exhibits to consulting for luxury brands. Explore career paths, skills, and education requirements.…
How to Test Real Gold at Home: 7 Methods Explained
Learn how to test real gold at home using simple methods. From magnet tests to acid kits, understand FTC hallmark rules and protect your…
Whose Flower Is It Anyway? LV, Molly Tea, and the Fight Over Chinese Heritage
There is a particular kind of irony in a 130 year old French monogram going to war with a four year old Chinese milk…
Trends in Social Media and Copyright in Fashion Content: Balancing Creativity in the Digital Era
The emergence of social media websites like Instagram, TikTok, Pinterest, and YouTube has brought about radical changes in the ways fashion products are designed,…
7-Eleven Sues Nike Over Air Max 95 Sneaker, Alleging Its “Tri-Color Mark” Was Copied for a 7/11 Release
7-Eleven has taken Nike to court over a pair of trainers, arguing that the sportswear giant built its upcoming Air Max 95 “Big Bubble”…
20 Fashion Tech Tools Restructuring Fashion Supply Chains: Fashion lifecycle!
The global fashion business is undergoing a change characterised by digitisation. What was formerly characterised by fragmented communication, sluggish product development procedures, paper-based paperwork,…
The Jonathan Anderson Effect: When Creative Directors Become Strategic Assets
Hollywood, Dior, and the Man Everyone Was Watching On a warm evening in Los Angeles, guests descended the steps of the newly opened David…
Influencer Marketing, Dupe Culture, and Trademark Infringement.
In modern advertising, influencer marketing is at the centre of the advertising world. As social media platforms are becoming a part of every individual’s…