The Rise of Ethical Clothing Manufacturers in a Post-Greenwashing Era
You’re scrolling through your phone on a rainy Sunday. Sponsored posts flaunt “clean cotton,” promise “zero-impact dyes,” and advertise a “carbon-positive closet,” all in…
Inside Max Mara workers’ strike
In Reggio Emilia, at the heart of one of Italy’s most renowned luxury fashion brands, a protest has erupted that brings working conditions in…
Deinfluencing Legal Liability: Who Pays When a Campaign Goes Wrong?
The world of online influence is constantly shifting. We’ve gone from blindly trusting glossy ads and sponsored posts to a growing demand for honesty.…
AI-Powered Style: The Future of Personalised Fashion
Forget aimless scrolling through endless online shops. The way we find clothes and develop our individual flair is changing, thanks to artificial intelligence. An…
Misciano: The French Fashion House Defining Summer Elegance
In the heart of Parisian style, one name has quietly risen to become a reference in refined womenswear: Misciano. With its poetic silhouettes and…
Real Madrid Scores a Stylish Partnership with Louis Vuitton
Football giants Real Madrid have just announced a new collaboration – and it’s a stylish one. The club is teaming up with luxury fashion…
The Green Tag Effect: Build A Sustainable Fashion Brand With The Help of Green Trademarks
As the market for sustainable products expands, fashion brands worldwide are stepping up their game with green trademarks that show their dedication to the…
Chanel CEO Leena Nair Honored with CBE by Prince William in British Empire Ceremony
Leena Nair, the global Chief Executive Officer of Chanel, has been awarded a CBE (Commander of the Order of the British Empire) for her…
Dupe or Die? How Fashion’s Legal Crackdown Is Rewriting the Rules of Design
It started in the fitting room. At Zara, then H&M. Shelves of shoes that looked eerily like Alaïa. A dress that screamed Mugler. A…
Labubu IP Alert: The High Stakes of Brand Protection in the Toy Industry
You know those moments when a cute little collectible toy suddenly becomes the thing everyone wants? That’s exactly what happened with Labubu, one of…