Sydney Sweeney’s Novig Sports Ad Draws Backlash From Female Athletes
A new advertising campaign featuring actor Sydney Sweeney has sparked a wider conversation about the way women and sport are represented in advertising, after…
What “Made in Italy” Legally Means (and What It Doesn’t)
"Made in Italy" is not a marketing flourish, it is a legally defined claim governed by Italian statute, EU textile rules, and criminal penalties…
Fashion and Politics: When Clothes Speak Louder Than Words
We usually consider fashion a matter of taste. We choose a jacket because we like its cut, a colour because it suits us, a…
How to Start an LLC for Your Fashion Brand (State by State)
Forming an LLC protects a fashion founder's personal assets from business debts and lawsuits, and the process differs by state and by country. This…
Fast Fashion vs Slow Fashion: Which Faces More Legal Risk
Fast fashion faces more legal risk than slow fashion, and it is not close. The gap shows up in labor law, in the newest…
Renting the Horse
The equestrian silhouette has outlived nearly every trend that came after it. What is newer, and stranger, is that luxury houses no longer merely…
Why Fashion Media Is Part of Africa’s Creative Infrastructure
As ELLE Afrique Francophone expands the reach of a title once centered on Côte d’Ivoire, its evolution raises a larger question: can an industry…
What Happens to the Clothes Nobody Buys
You sent the dress back. Here is where it went, why nobody wanted to tell you, and what changed six weeks ago. You ordered…
Vivian Wilson and Desigual’s “Born to Disobey” Ask Whether AI Fatigue Has Reached Fashion
A campaign starring Elon Musk’s estranged daughter, Vivian Wilson, and a malfunctioning robot has fashion talking about AI fatigue. Fashion has stood this close…
When Chanel Turned a Data Center Into a Runway
In 2016, when most people still thought of data centers as distant rooms full of servers, cables and blinking lights, Chanel brought one to…