On March 27, 2026, Italy’s competition authority opened two formal investigations into LVMH-owned Sephora and Benefit Cosmetics. The charge, essentially, is this: that both brands used covert influencer marketing to push adult
Mr. Harshit Kumar’s passion and love for fashion drove him to NIFT Delhi where he did his Bachelors in Fashion Technology. Post working in the fashion & retail segment of Aditya Birla
Bedazzling Diamonds, Looming Lawsuits and Everlasting Elegance- Cartier epitomises it all. The renowned jewellery house has several patents and design trademarks later,
INTRODUCTION In the current saturated digital world, brands have a hard time catching the attention of consumers. With innumerable product options available
The fashion industry, dating back to the Industrial Revolution, has witnessed key developments, both in production and consumption capacities. Mass production and
The Prismatic Prologue The awakenings of the alchemists, the maddening mystique of crows, the bewildering illusions of smoke, the transcendence of technology,