AADNEVIK SS27 “Persephone”: Redefining Feminine Power on the Runway
“You can tell when a designer loves women.” The phrase has become familiar on TikTok, describing the almost instinctive feeling that a garment has…
Fashion Week Marketing: How Brands Turn Shows into Sales
Unlike usual marketing campaigns, fashion week is a different kind of beast for brands to tackle. The increased exposure brought on by the event…
The Real Fashion Law Career Path, From Law School to In-House Counsel
Most law students picture fashion law as red carpet disputes and runway drama. The actual work looks far more like contract review, trademark filings,…
Fast Fashion vs Slow Fashion: Which Faces More Legal Risk
Fast fashion faces more legal risk than slow fashion, and it is not close. The gap shows up in labor law, in the newest…
Trademark Class 25 Explained for Apparel Founders
Every apparel founder eventually hits the same dropdown menu on the USPTO’s filing system, staring at a list of 45 numbered classes and trying…
How Influencer Contracts Should Handle IP and Usage Rights
The global influencer marketing industry reached an estimated $32.55 billion in 2025, according to Influencer Marketing Hub, and most of the contracts running that…
Paris Is No Longer the Only Door
For most of the twentieth century, fashion ran on a very simple rule: if you weren’t shown, stocked, or written about in Paris, Milan,…
California SB 62 and the Garment Worker Protection Act Breakdown
California became the first state in the country to ban piece-rate pay for garment workers when Governor Gavin Newsom signed Senate Bill 62 in…
Smooche: The Brand Behind the Viral One-Shade Foundation
Smooche: The Beauty Brand Behind the Viral Peel-Off Lip Stain and One-Shade Foundation Every few years a beauty brand arrives that people discover through…
Does Fashion Design Actually Qualify for Copyright Protection
Ask ten design students whether their sketch is copyrighted the moment they draw it, and most will say yes. Ask whether the finished garment…
Resale is Growing Faster than Retail
A luxury handbag doesn’t necessarily become less valuable once it leaves the boutique. Sometimes, the exact opposite happens. A bag bought years ago can…
The Death of Vintage: How Dupes and Fast Fashion Erase Unique Identity in an Unequal Market
Identify yourself in ideals. If you could be anyone in the world, who would it be? Look no further because whatever your answer is,…
The Fashion Act, Explained Simply
New York has tried three times since 2022 to pass the Fashion Sustainability and Social Accountability Act, known simply as the Fashion Act, and…
2026 Guide to Counterfeit Goods Laws for Small Designers
A small designer discovering knockoffs of their work online faces a very different reality than a company like Nike or Chanel. There is no…
Who Decides Next Season? A Look at the Fashion Forecasting Industry
We interact with fashion constantly: from the clothes in our closet, to the shops we walk past, to the social media posts from influencers…
Influencer Marketing Needs Far Stricter Regulation? Not So Fast.
Influencer marketing is the wild west of advertising. It’s anarchic, theatrical and occasionally reckless. Imagine this: It’s the middle of the night, you’re scrolling…
What Is the FTC Care Labeling Rule and Who Must Comply
Every care label sewn into a shirt or dress traces back to a single federal rule most designers have never actually read. The Federal…