Hrithhika Deb

Hrithhika Deb is a B.A. LL.B. (Hons.) student at PES University with research interests in intellectual property, technology law, media law and public policy. They are passionate about exploring how legal frameworks adapt to innovation, social change, and emerging technologies.

Interviews

Stitching a Greener Tomorrow: In conversation with Naveen Kharmawphlang, Founder of Kynïan

Northeastern Indian designers have demonstrated that sustainability is not a novel concept but rather an integral aspect of their culture in response to growing…

by Hrithhika Deb

August 26, 2026

Fashion Law·The Intern Desk

Who Owns the DAO? Intellectual Property Rights in Decentralized Autonomous Organizations

Blockchain technology has completely changed how people collaborate, trade, and plan. The Decentralized Autonomous Organization (DAO) is one of the most significant technological advancements…

by Hrithhika Deb

August 21, 2026

Case Study·Fashion Law

The Next Frontier of Dupe Litigation: How Williams-Sonoma v. Quince Is Redefining Comparative Advertising in the Fashion Industry

The relationship between luxury companies, consumers, and the law has evolved as a result of the “dupe economy.” Subtle copying was the extent of…

by Hrithhika Deb

August 3, 2026

Fashion Trends

20 Fashion Tech Tools Restructuring Fashion Supply Chains: Fashion lifecycle!

The global fashion business is undergoing a change characterised by digitisation. What was formerly characterised by fragmented communication, sluggish product development procedures, paper-based paperwork,…

by Hrithhika Deb

July 9, 2026