Column- Page 17

Column written by our editors, guest authors, and industry experts.

deepfake endorsements, Celebrity personality rights

Celebrity Personality Rights vs. Deepfake Endorsements: When the Person Becomes the Brand

The “Vibe” Lawsuit: Can You Copyright an Aesthetic? Deepfakes are testing the boundaries of personality and publicity rights. A US influencer dispute raises a…

by Mohit Porwal

September 25, 2026

Column·Fashion Trends

Consumerism, Pandemic and The Fashion Industry

Almost every one of us has got an idea as to what consumerism is, right? Some might ask, how does that term belong here…

by Tejaswi Marripudi

October 3, 2021

Column·Fashion Weeks & Show

Why Fashion weeks are Important for fashion brands

“Fashion is like eating, you shouldn’t stick to the same menu” Fashion is one of the most dynamic, creative and rapidly growing industry and…

by Yukta Karnavat

September 30, 2021

Column

Pink Tax: How Women are paying more for Fashion

The “pink-tax” refers to a phenomenon in which women consumers pay an additional price for products and services that are similar and equivalent to…

by Snehal Khemka

September 11, 2021

Column

Is the fashion industry age-inclusive?

The past decade has seen exponential growth in push towards inclusivity in the fashion industry. The consumer consciousness has opened up its eyes towards…

by Sonal Sinha

September 10, 2021

Column

Greenwashing by Fast Fashion Brands: Are they really concerned about Environment?

In a recent interview with Vogue Scandinavia Greta Thunberg, the Swedish climate activist strongly condemned the fashion industry for being one of the biggest…

by Apurbaa Dutta

September 9, 2021

Column·Fashion Trends·How to Guides

“Fake Famous” Influencers and How to identify them?

Picture this: You are scrolling through Instagram and stumble upon a rather humdrum post of an XYZ brand you’ve never heard of. The determined…

by Garima Ranka

September 7, 2021

Case Study·Column

The Taliban Effect: Evolution and Devolution of Fashion in Afghanistan

“In difficult times, fashion is always outrageous.” —Elsa Schiaparelli Fashion is a tool that has been used time and again to portray power, style,…

by Ambreen Imam

September 6, 2021

Column

Exclusivity of Luxury Brands in Fashion Industry

While business success of most brands is usually measured by how large the consumer base is, the same is not the case for luxury…

by Fashion Law Journal

September 6, 2021

Column

Drug-Culture in Fashion: An Addiction?

When one speaks of an addiction, it is usually to refer to a cycle of indulgence in noxious behavior, or, in other terms, a…

by Letícia Cerqueira Lôbo

September 3, 2021

Column

Expectation from Mega Integrated Textile Region and Apparel (MITRA) announced by India under Union Budget FY22

With the objective of rendering the Indian textile industry globally competitive, the government put forth a scheme by way of the Union Budget 2022…

by Shreya Sampathkumar

August 23, 2021

Column

Shift to Secondhand Fashion

“Resale is here to stay” – James Reinhart, CEO of ThredUp During the lockdown, the second-hand fashion industry has witnessed a boom with time,…

by Drishti Arora

August 23, 2021

Column

All you Need to Know about Sabyasachi x H&M: From Backlash to Apology

A much-anticipated collaboration between Indian couturier Sabyasachi and fast fashion company H&M debuted recently to much hype. The Indian designer Sabyasachi Mukherjee and Swedish…