The Functionality Doctrine: Utilitarian and Aesthetic Functionality Explained
A brand can build a famous look around a feature that also does useful work. A red sole helps a shoe stand out on…
Dupes vs Counterfeits: The Legal Line Explained
Dupes vs counterfeits differ by one critical legal factor: trademark use. Learn where fashion law draws the line and why it matters for brands…
Trends in Social Media and Copyright in Fashion Content: Balancing Creativity in the Digital Era
The emergence of social media websites like Instagram, TikTok, Pinterest, and YouTube has brought about radical changes in the ways fashion products are designed,…
7-Eleven Sues Nike Over Air Max 95 Sneaker, Alleging Its “Tri-Color Mark” Was Copied for a 7/11 Release
7-Eleven has taken Nike to court over a pair of trainers, arguing that the sportswear giant built its upcoming Air Max 95 “Big Bubble”…
Influencer Marketing, Dupe Culture, and Trademark Infringement.
In modern advertising, influencer marketing is at the centre of the advertising world. As social media platforms are becoming a part of every individual’s…
GI Protection for Nagaland Textiles: What One State’s Push Shows Us About Northeast Heritage.
When most people hear the term “GI tag” in the North Eastern states of India, they immediately think of food: Darjeeling tea, Joha rice,…
Louis Vuitton Sues Maryland Live! Casino in High-Stakes Trademark and Counterfeiting Dispute
French luxury house Louis Vuitton has filed a sweeping trademark lawsuit against the operators of Maryland Live! Casino & Hotel, accusing the resort of…
Art at the Pleasure of the State: Cannes, French Law, and the Regulation of Global Glamour
The Festival de Cannes is the most-watched cultural event on earth. It is also, quietly, one of the most governed. This is the story…
Tailored Influence: Menswear At The Met Gala 2026
For decades, The Met Gala has been considered the most prominent event within the realm of fashion, bringing together celebrities, stylists, luxury houses, and…
Post House v. NCAA: Persona Non Grata & The Unprotected Athlete in the Age of Fashion Branding and Generative AI
Introduction The interplay between fashion and sport has always been commercially vibrant. Coco Chanel’s innovative application of jersey fabric in her 1916 sportswear designs…
Fashion Nova Hit With TCPA Class Action Over Pre-8 AM Marketing Texts
A California shopper got eight Fashion Nova promo texts between 7:24 AM and 7:32 AM. Now she wants every American who got an early-morning…
Taylor Swift’s Trademark Strategy Against Generative AI and the Future of Likeness Protection
So we all read the headlines, right? Taylor Swift’s latest trademark strategy is smart not because trademark law is a magic shield, but because…
Who Owns an Iconic Look?
Recognition in a Second A single white glove. A black fedora, tilted just enough. A silhouette that does not need a name. Few images…
Amazon Pressed Levi’s and Hanes to Fix Prices at Walmart and Target, New Court Filings Show
California Just Released Proof That Amazon Forced Levi’s and Hanes to Raise Prices at Walmart. The Fashion Industry Should Pay Close Attention. On April…
The Business of Being Unattainable: Luxury Scarcity, Economic Theory, and the Law’s Uneasy Encounter with Prestige
Luxury begins, rather inconveniently for economists, at the precise moment economics starts to look a little naïve. Economists adore tidy stories. Demand rises, supply…
Corporate Negligence and the Legal Risks Within the Global Fashion Supply Chain
The global fashion industry operates at a breakneck pace. To meet the demands of “ultra-fast fashion,” brands have compressed production cycles from months to…
Birkinonomics: How Fashion Became an Asset Class
When Fashion Meets Finance In the infamous Bollywood Film “Zindagi Na Milegi Dobara”, a memorable scene depicting the purchase of a Hermès Kelly bag…
