Taylor Swift’s Trademark Strategy Against Generative AI and the Future of Likeness Protection
So we all read the headlines, right? Taylor Swift’s latest trademark strategy is smart not because trademark law is a magic shield, but because…
Preserving Heritage Through Law: Legal Safeguards for India’s Classical Dance Traditions
Indian Classical Dance: An Interpretation Classical dance in India is not just dance; it is a whole other world. You walk into a show…
Dupes vs. Counterfeits: The Trademark Dilemma and Its Impact on Luxury Brands – An Intersection of Fashion Law and Intellectual Property Rights
As Coco Chanel rightly quoted, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has…
Fashion Weeks’ Dark Side
Fashion Weeks promise a dazzling escape with a whirlwind of creativity, art, architecture, couture, and connection all in one. It is a world of…
When Fashion Says Less, Can the Law Say Enough?
There was a time when luxury announced itself. Monograms, metallics, and maximalist branding were its language, and recognition was the point. Today, discretion speaks…
Virtual Threads, Real Rights: Trademark Protection and Enforcement in the Age of Digital Fashion
As fashion increasingly transcends the physical realm, the scope of trademark protection is being tested in new and complex ways. From digital-only garments and…
The Concerns of Beauty Meeting the Algorithm: The Various Red Flags of Luxury, Sustainability, and the Data Dilemma
The concept of beauty is profoundly personal and culturally influenced. Even in a world where trends surface every second across buzzing social media platforms,…
A New Pulse in Fashion: How Fashion Tech Is Redefining Style And Why It’s About Time
The Heartbeat of a New Era Fashion has enjoyed playing it safe for decades, styling the same textiles and designs, keeping it minimal, and…
Between Culture & Couture
In a world where diversity and inclusivity have become more than a fleeting expression, they are now an essential part of integrating practices into…
The Royal Edit: Fashioning Law, Livelihood and Lineage
Jaipur has never whispered. Its beauty is deliberate, stitched into sandstone facades, mirrored in thikri glass, and carried in the scent of hand-dyed fabric…
Influencing Fast Fashion Is Now a Crime in France
If one is a follower of fashion and creative industry developments, one would likely find that at least one or two posts on their…
Biometric Data Technology in Fashion Retail: Opportunities, Risks, and the Legal Landscape
Have you ever noticed how some fashion stores seem to know exactly what you want, even before you speak? That’s biometric technology at play.…
Label Lies: What Are the Legal Consequences of Misleading “Made in Italy” or “Organic Cotton” Claims?
The influence of labels on consumer choices can be much greater than most people realise. When you see words like 100 per cent Organic…
Artist X Brand Collabs – What Could Go Wrong?
The fashion industry’s landscape is, without a doubt, saturated with new brands, legacy brands, celebrity launches, local craftsmanship, and an endless cycle of fast…
Copyright in Clothing: Where do Courts Draw the Line Between Art and Apparel?
Art or simply functionality? In February 2025, the German Federal Court of Justice (the BGH) confirmed the lower court’s ruling in the Birkenstock case:…
Why Fashion Needs Lawyers More Than Ever
Fashion moves fast. Trends come and go, last season’s must-haves end up in clearance bins, and we’re all just trying to keep up. But…
Scanning Style: Biometric Surveillance and Data Protection in Fashion Retail
Fashion retail is no longer confined to fabrics and silhouettes; it includes data-driven personalisation and immersive digital experiences. Augmented reality try-ons, smart mirrors, and…
