Taylor Swift’s Trademark Strategy Against Generative AI and the Future of Likeness Protection
So we all read the headlines, right? Taylor Swift’s latest trademark strategy is smart not because trademark law is a magic shield, but because…
The Seamstress is Missing
Fashion has always known how to take credit. From the myth of the singular designer genius to the pantheon of protected trademarks and luxury…
The Rise of Ethical Clothing Manufacturers in a Post-Greenwashing Era
You’re scrolling through your phone on a rainy Sunday. Sponsored posts flaunt “clean cotton,” promise “zero-impact dyes,” and advertise a “carbon-positive closet,” all in…
Influencer Marketing, Fake Endorsements and Fashion: A Regulatory Blackhole
People influence people. Nothing influences people more than a recommendation from a trusted friend.” – Mark Zuckerberg. In today’s world of increasing digitisation, it…
Time-Traveller’s IP: Unravelling the Mystery of Resurrected Fashion Ownership
Imagine if a time traveller were to come from the 1920s with drawings for an avant-garde fashion trend that never happened. But if some…
Influence or Influence Peddling? How California’s Disclosure Laws Are Reshaping Branding Ethics on Social Media
In today’s digital landscape, influencer marketing has become a dominant force in shaping consumer behavior, particularly among Generation Z. Platforms like TikTok and Instagram…
Copy, Paste, and Trend: The Cycle of Reinterpretation & Endless Dejà Vu
As couture celebrates creativity, fast fashion hijacks it—copying, diluting, and profiting off its frivolous success. From Sabyasachi’s iconic clutches to Maison Margiela’s Tabis, Miu…
Decoded and Distorted: How Algorithm Bias Shapes Fashion’s Future
The fashion industry, as it has been digitised immensely, is subject to deep-rooted algorithm bias. The advent of digitisation began in 2019, with companies…
What is a Digital Product Passport? Everything You Need to Know
Currently, the European Union is aiming to reorganize the fashion sector with a green approach, providing new regulations, directives, and decisions as part of…
Time Capsule: Successful and Failed Collaborations in Fashion
Whether it’s Gucci, Adidas or H&M, brands are no strangers to collaborations with each other and individual celebrities. In recent memory, there have been…
Fashion Marketing Trends to Watch Out In 2025
Imagine scrolling through virtual stores of your favorite brands which are curated by AI based on your taste, mood, past preferences and money moves.…
Top Ten Legal Battles of 2024
The fashion industry looks a little bit like this: Behind pristine windows showcasing glamorous dresses and trendsetting shoes is a backroom of competitive business…
The Nexus between Creativity and Copyright Infringement: A Practical Guide in Nutshells
In a world increasingly driven by digital innovation and rapid digital sharing of ideas, the relationship between creativity and copyright infringement has never been more significant. Artists,…
Couture in a Cup: The Rise of Designer Cafes
Imagine sipping a perfectly brewed cappuccino, its foam etched with the iconic monogram of a luxury fashion house, surrounded by interiors that echo the…
Role of Fashion in Anti-Colonial Movements: Legal Responses and Cultural Identity
INTRODUCTION “A nation is not built by bricks and mortar, but by the traditions, culture, and beliefs of its people.” – Rabindranath Tagore ,…
Understanding Jewelry Hallmarks: What Do They Mean for the Quality of Your Piece?
Jewelry lovers frequently encounter symbols in their pieces without fully comprehending their importance. These symbols are called hallmarks. They provide details about the jewelry’s…
Protecting Original Fashion Designs: The Role of Non-Disclosure and Non-Compete Clauses
In the fashion sector, protecting original designs is essential to preserving a brand’s uniqueness and competitive value. Each creation represents an intangible asset that,…