Art at the Pleasure of the State: Cannes, French Law, and the Regulation of Global Glamour
The Festival de Cannes is the most-watched cultural event on earth. It is also, quietly, one of the most governed. This is the story…
Artist X Brand Collabs – What Could Go Wrong?
The fashion industry’s landscape is, without a doubt, saturated with new brands, legacy brands, celebrity launches, local craftsmanship, and an endless cycle of fast…
Copyright in Clothing: Where do Courts Draw the Line Between Art and Apparel?
Art or simply functionality? In February 2025, the German Federal Court of Justice (the BGH) confirmed the lower court’s ruling in the Birkenstock case:…
Why Fashion Needs Lawyers More Than Ever
Fashion moves fast. Trends come and go, last season’s must-haves end up in clearance bins, and we’re all just trying to keep up. But…
Scanning Style: Biometric Surveillance and Data Protection in Fashion Retail
Fashion retail is no longer confined to fabrics and silhouettes; it includes data-driven personalisation and immersive digital experiences. Augmented reality try-ons, smart mirrors, and…
The Seamstress is Missing
Fashion has always known how to take credit. From the myth of the singular designer genius to the pantheon of protected trademarks and luxury…
The Rise of Ethical Clothing Manufacturers in a Post-Greenwashing Era
You’re scrolling through your phone on a rainy Sunday. Sponsored posts flaunt “clean cotton,” promise “zero-impact dyes,” and advertise a “carbon-positive closet,” all in…
Influencer Marketing, Fake Endorsements and Fashion: A Regulatory Blackhole
People influence people. Nothing influences people more than a recommendation from a trusted friend.” – Mark Zuckerberg. In today’s world of increasing digitisation, it…
Time-Traveller’s IP: Unravelling the Mystery of Resurrected Fashion Ownership
Imagine if a time traveller were to come from the 1920s with drawings for an avant-garde fashion trend that never happened. But if some…
Influence or Influence Peddling? How California’s Disclosure Laws Are Reshaping Branding Ethics on Social Media
In today’s digital landscape, influencer marketing has become a dominant force in shaping consumer behavior, particularly among Generation Z. Platforms like TikTok and Instagram…
Copy, Paste, and Trend: The Cycle of Reinterpretation & Endless Dejà Vu
As couture celebrates creativity, fast fashion hijacks it—copying, diluting, and profiting off its frivolous success. From Sabyasachi’s iconic clutches to Maison Margiela’s Tabis, Miu…
Decoded and Distorted: How Algorithm Bias Shapes Fashion’s Future
The fashion industry, as it has been digitised immensely, is subject to deep-rooted algorithm bias. The advent of digitisation began in 2019, with companies…
What is a Digital Product Passport? Everything You Need to Know
Currently, the European Union is aiming to reorganize the fashion sector with a green approach, providing new regulations, directives, and decisions as part of…
Time Capsule: Successful and Failed Collaborations in Fashion
Whether it’s Gucci, Adidas or H&M, brands are no strangers to collaborations with each other and individual celebrities. In recent memory, there have been…
Fashion Marketing Trends to Watch Out In 2025
Imagine scrolling through virtual stores of your favorite brands which are curated by AI based on your taste, mood, past preferences and money moves.…
Top Ten Legal Battles of 2024
The fashion industry looks a little bit like this: Behind pristine windows showcasing glamorous dresses and trendsetting shoes is a backroom of competitive business…
The Nexus between Creativity and Copyright Infringement: A Practical Guide in Nutshells
In a world increasingly driven by digital innovation and rapid digital sharing of ideas, the relationship between creativity and copyright infringement has never been more significant. Artists,…