MY THEATRE by Dariia Bila — Paris Fashion Week Debut
On 6 March, Ukrainian designer Dariia Bila presented her brand MY THEATRE by Dariia Bila to the Parisian audience for the first time during…
From Campus to Closet: How Universities Became Fashion Brands
Walk through almost any city in the world today, and you will eventually see it: a crimson Harvard hoodie, a navy Yale crewneck, or…
Exploring Business Model Reforms under Intellectual Property to Promote Sustainable Fashion: A Policy-Oriented Study
Abstract: The idea of circularity and sustainability is leading a transformative shift across various sectors, including the fashion sector. Sustainable fashion is reshaping the…
Gucci Goes AI: Has the Luxury Brand Sold Its Soul to the Algorithm?
Gucci has sparked a heated debate in the fashion world, with the luxury giant’s latest marketing push using openly AI-generated images ahead of a…
The Death of Trends: Has Individual Style Finally Triumphed?
Have you noticed a shift in the air? Perhaps you’ve felt it when browsing online shops, or simply walking down the street. The grip…
Fashion’s Desert Graveyard: Atacama’s Textile Waste Crisis and Chile’s Move Toward EPR
Today’s consumerist culture demands thousands of garments every single day. We’ve been sold the idea that staying fashionable calls for a need to constantly…
Counterfeiting, Look-Alikes And Dupes: Re-Examining Trademark Confusion In The Fashion Industry
Introduction Fashion today is no longer a mere expression of personal taste; it is a powerful vehicle of identity, aspiration, and economic value. What…
Call Me by Your Reference: On Aesthetic Amnesia, Unnamed Muses And The Cost Of Curation In 2026
Curation Is Not Neutral Anymore Fashion likes to pretend that curation is instinct. A feeling. A collage. Something ineffable and therefore untouchable. In 2026,…
Why Goth Clothing Continues to Influence Modern Fashion
Goth clothing has a particular way of resurfacing in fashion conversations without ever truly disappearing. While many styles cycle in and out of relevance,…
The Legal Status of Influencers: Independent Creators or Commercial Entities?
A. Introduction Over the past few years, the influence of culture in India has grown exponentially due to the rising number of smartphone users,…