Fashion trademark disputes decide who owns a design, a logo, a colorway, even a vibe. This hub tracks every brand battle, counterfeiting fight and trademark strategy story Fashion Law Journal covers, from courtroom verdicts to dupe culture, so you can follow the whole landscape in one place.
Latest Brand Battles & Trademark Cases
- 7-Eleven Sues Nike Over Air Max 95 Sneaker, Alleging Its “Tri-Color Mark” Was Copied for a 7/11 Release
- Influencer Marketing, Dupe Culture, and Trademark Infringement.
- GI Protection for Nagaland Textiles: What One State’s Push Shows Us About Northeast Heritage.
- Sun as Signifier: The Euro Summer Never Goes Out of Style. Here is exactly why it cannot.
- Luxury at 300 km/h: Licensing, Sponsorship and Brand Protection in Formula 1’s Fashion Economy
- Louis Vuitton Sues Maryland Live! Casino in High-Stakes Trademark and Counterfeiting Dispute
- The Royal Pop Resale Machine: What the Swatch x AP Frenzy Says About IP, Hype, and the Business of Flipping
- Tailored Influence: Menswear At The Met Gala 2026
- Fast Fashion Dupes, AI, and the Met Gala Effect: Where Inspiration Ends, and Infringement Begins
- Post House v. NCAA: Persona Non Grata & The Unprotected Athlete in the Age of Fashion Branding and Generative AI
- The Exception Wears Prada
- Taylor Swift’s Trademark Strategy Against Generative AI and the Future of Likeness Protection
- Who Owns an Iconic Look?
- Nike vs Lululemon: What the Sneaker Patent Loss Teaches About Trademark Power in Fashion
Keep Going
New cases are added as they break. For structured learning, see our Fashion Law courses, and subscribe to the newsletter for weekly case analysis.