Puma vs Forever 21 (2017) Case Analysis
Facts Since December 2014, the well-known musician Rihanna has been the Puma apparel and footwear brand’s women’s creative director. In this role, Rihanna has…
Fendi Adele S.r.l. v. Ashley Reed Trading, Inc. case study
Introduction The case of Fendi Adele S. r. l. v. Ashley Reed Trading, Inc. (2010) illustrates how relevant is the issue of trademark protection…
Airing the Dirty Laundry behind Fashion Companies’ Supply Chains
Fashion, design, and production is often perceived as an attractive and glamorous industry, filled with the best creative minds. Consumers only see the bright…
Adaptive Fashion: Designing for Accessibility and Inclusivity
Fashion is understood as a form of self-expression and a display of individuality that allows a person to feel comfortable and confident in their…
“Pop-Up” the Relationship: The Future of Fashion is in Experiential Retail
Our lives are made up of fleeting moments; hence, we want to forever capture the best ones. These moments can be stored not only…
Fashion Psychology in Bollywood: A Deep Dive into Raazi
Its been more than 5 years of but I cant get Raazi, directed by Meghna Gulzar and starring Alia Bhatt, out of my head…
NFTs and Fashion: Are they NFTreasure or NFTrojans
The fashion industry is known for its adaptiveness and capitalization on the latest trends. May it be biotechnology, activism, or sustainability. Also, art and…
IP And usage Rights For User-Generated Content (UGC)
Introduction In today’s digital age where everyone is armed with a smartphone and social media platforms and online communities thrive, creating, and sharing content…
K-Pop Idols as Fashion Idols: How Artist Collaborations Influence Design Trends
K-pop idols are modern gods and goddesses, idolized from head to toe. Monday through Friday – “every hour, every minute, every second,”[1] their Instagram…
The Rolex Trademark Case (Rolex Watch USA, Inc. v. Beckertime, LLC)
In a world where creativity converges with commerce, trademarks act as guardian of brand identity. Brands stand for not just garments and accessories but…