Dopamine Dressing a Trend or Lifestyle?
With a variety of new trends in Fashion, we have a new one: Dopamine Dressing. What is Dopamine aka feel good dressing? Well to…
Star Athletica LLC v. Varsity Brands Inc.
The principles laid down in Star Athletica LLC v. Varsity Brands Inc. offered a much needed explanation over the question – what is the…
Protecting Intellectual Capital: The Global fight Against Trademark and Patent Trolls
The Global Challenge of Trademark and Patent Trolling In today’s interconnected global marketplace, the phenomenon of trademark and patent trolling has emerged as a…
Fendi Adele S. r. l. v. Ashley Reed Trading, Inc. (2010)
Introduction The case of Fendi Adele S. r. l. v. Ashley Reed Trading, Inc. (2010) illustrates how relevant is the issue of trademark protection…
Case Summary: H-D USA LLC et al v. Urban Outfitters Inc (2014)
Case Overview: In 2014, Harley Davidson filed a lawsuit against Urban Outfitters in the state of Wisconsin, USA, for a trademark violation. Harley Davidson…
How Fashion Trends are impacted by the Economy?
It’s been no secret that ever since Covid-19 took over the world the economy has not been great. With rising costs of living, low…
The Rise and Impact of Dupe Culture in Fashion
Introduction In the ever-evolving landscape of fashion, trends not only dictate the latest most happening styles but also consumer behavior. Among the myriad of…
Puma vs Forever 21 (2017) Case Analysis
Facts Since December 2014, the well-known musician Rihanna has been the Puma apparel and footwear brand’s women’s creative director. In this role, Rihanna has…
Fendi Adele S.r.l. v. Ashley Reed Trading, Inc. case study
Introduction The case of Fendi Adele S. r. l. v. Ashley Reed Trading, Inc. (2010) illustrates how relevant is the issue of trademark protection…
Airing the Dirty Laundry behind Fashion Companies’ Supply Chains
Fashion, design, and production is often perceived as an attractive and glamorous industry, filled with the best creative minds. Consumers only see the bright…